packaging photography products studio photographer

Take control of your packaging photography with in-house photo studios

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Packaging photography: in a consumer’s first encounter with a product, packaging plays a crucial role, ensuring product safety, shelf life, brand visibility, environmental impact…

E-commerce has boosted the cardboard packaging photography. Growing awareness of environmental issues has led to a push for more eco-friendly wrappers and boxes on a global scale. Finally, “snackism” and “nomadism” have encouraged the development of innovative new packaging technologies. With more than 3.5 trillion units of packaging sold in 2015, businesses stand to gain from increased flexibility and higher returns on their production process.

PACKSHOTCREATOR15 YEARS OF EXPERIENCE bringing your image production in-house. A trusted partner for numerous packaging businesses since 2001.


Wrappers, cases, boxes, paper products, cardboard, hard and flexible plastics, aluminum and glass… PackshotCreator makes image production a simple and intuitive process.
  • What kind of equipment do I need to create my own visuals?
  • Can I get professional results with in-house photos and animations?
  • How do I photograph transparent, reflective or white packaging?
  • What are the best ways to highlight the finish and detail of my products: closures, textures, materials…?
  • How do I create an animation that shows my prototypes in use (e.g. opening and closing)?
  • Can I use in-house photography to manage the design and production of my packaging?
  • Why are product images important for in-house quality control?

Our experts have been providing answers to questions like these on a daily basis for the past 15 years.

We advise you

Packaging photography with in-house photo studios

  • studios desgined to shoot packaging

    Studios designed to shoot any type of packaging

    Packaging for agro-food products, cosmetics, parapharmaceuticals, toys, travel or luxury items... PackshotCreator offers an advanced, comprehensive range of equipment and services that will let you produce photos and animations of any kind of packaging.
  • photograph packaging in a studio with a white background

    A dedicated workspace for product photography

    These compact and versatile software-operated studios can easily be set up in any spot suited to in-house photography, like the workshop where you create your packaging designs and prototypes.
  • increase in productivity on ecommerce with PackshotCreator photo studio

    Take control of your internal and client-facing communications

    With our studios, you can create photos and animations for e-commerce, sales, R&D or quality control.

Provide interactive visuals of your packaging designs

The PackshotCompact, PackshotOne and PackshotCreator R3 photography studios are 3D progressive and operated by the most powerful software suite on the market. With the software, you can create stunning visuals like a scripted 360° or 3D animation of a packaging design for your R&D department. Show it in all key angles and as it is in use: set-up, opening, cut… Innovations like smart packaging and the latest sterilisation technologies require you to track production and development. Share your packaging models and prototypes with your team. Other innovations include packaging designs made from natural materials like beeswax, or suited to modern lifestyles, like product packaging specifically designed for cyclists.

Highlight their quality with comprehensive visuals such as 3D models or image galleries.

Check out these photo studios

Serving your product photography needs

Our photo shoot technology was designed to help you make higher returns on investment. That’s why PackshotCreator photo studios are automated and let you save multiple settings: light, framing, product placement, multi-cropping as well as instantly saving your images in different file formats. Another software feature features, Hyperfocus, lets you use focus stacking technology to present packaging visuals that are 100% clear.

In the spirit of “what you see is what you get”, provide your customers with readable photos and animations of your packaging products. Highlight the quality of your connected packaging to increase consumer engagement. With our scripting software, annotate your visuals to improve communication with buyers and cut back on return trips. Apply dynamic zoom to a still packaging photography or animation and encourage viewers to observe every aspect of your packaging and its finish in detail (cut, embossing, blister pack for a small item, fluting, safety seals), for your internal and client communications.

Discover all the productivity features
photo of packaging before focus stackinge-commerce and control quality PackshotCreator photographer

Popular features for product packaging

High requirements, high benefits: a testimonial from a packaging business

As a packaging business, when you’re monitoring your design process, how do you ensure that nothing slips between the cracks? From the design stage to printing and assembling your model, PackshotCreator solutions lets you carry out the whole design monitoring process remotely, no matter how far away you may be from your clients:

“Our customers sell luxury goods. Studies on this very demanding industry have shown that packaging is a determining factor in the sales process for 60% of customers! We used to have to make these inconvenient return trips to the Post Office to communicate with our clients. Digital photographs were unsatisfactory because of issues with lighting and reflections. To validate each step when working with our clients at a distance, we needed a way to take professional quality photographs to a high degree of precision, with good lighting and no reflections. The controlled lighting and the PackshotCreator software gives us highly precise images that we can send to our clients with ease through the computer. This way we can quickly enact any changes they request so our results are as close possible to flawless.”

Patrick Lavara, Director of Quality Control, packaging design

Read the full success story
how to photograph products on a white background
tutorial on how to use the PackshotCreator sotftware to edit packaging photos
simple photography tutorial to use an editing software
how to you photograph an object in 360 view?
product photogrpahy cropping editor
  • how to photograph products on a white background
  • tutorial on how to use the PackshotCreator sotftware to edit packaging photos
  • simple photography tutorial to use an editing software
  • how to you photograph an object in 360 view?
  • product photogrpahy cropping editor
packaging photography products studio photographer

Would you like to master every aspect of packaging photography?

We offer PackshotCreator training in product packaging photography and animation specifically designed for packaging.

Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon and Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.

The goal is intensive practical work creating visuals of packaging for all types of products and uses, to help you master the basics of photo shoots and studio animation.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even edition with our software, Lightroom or Adobe Photoshop). When you complete the training , you will be 100% ready to use your photo solution and become your own product photographer.

What benefits for the packaging industry?

Packshot for your products